Wednesday, May 12, 2010

The Power of Storytelling

Each and every day as we are building our businesses, we all know the key to a successful presentation is selling our product to the end-line consumer and/or sponsoring a new person. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product and more importantly convince them make a decision that they want what you are offering.

I often speak about one of the most powerful key business strategies, which is the power of storytelling. When you are presenting your business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.

For most of us, the first time in our lives we were ever presented with the concept of a live audience is back in Kindergarten when we played "Show and Tell." Everyone was always interested in what you were saying, because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid.

When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.

As you tell stories, people will remember those stories versus all the facts in the world.
Facts tell, but stories sell. They will get involved in your business and/or purchase your product, because of all of the success stories that you told. People will love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you.

When I present, I ALWAYS tell many stories because when I was first introduced to direct sales what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and the company's story over and over!!!

Combine the key strategy of storytelling along with the correct mindset, and you will achieve your wildest dreams!



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Habits…Your Greatest Helper or Your Heaviest Burden?

H-A-B-I-T...When 97% of people hear this word, a negative thought pops up in their minds. Typically, most people think of a habit as being negative, because that’s what they’ve always been taught.

The secret to your future lies in your daily habits so ask yourself right now, "Are my habits today going to help me achieve my WHY in life?" This is a life-empowering question so be honest with yourself in determining your answer.

I feel that the following excerpt is definitely the best explanation of a habit:

“I am your constant companion. I am your greatest helper or your heaviest burden. I will push you onward or drag you down to failure. I am completely at your command. Half the things you do, you might just as well turn over to me, and I will be able to do them quickly and correctly. I am easily managed; you must merely be firm with me. Show me exactly how you want something done, and after a few lessons I will do it automatically. I am the servant of all great men. And, alas, of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures. I am not a machine, though I work with all the precision of a machine. Plus, the intelligence of a man. You may run me for profit, or run me for ruin; it makes no difference to me. Take me, train me, be firm with me and I will put the world at your feet. Be easy with me, and I will destroy you. Who am I? I am a HABIT!” - Author Unknown

One of my daily habits, which is also the foundation of my life, is spending 60 to 90 minutes each and every morning feeding my body physically by exercising and feeding my mental spirit by reading and/or listening to a motivational message. This habit warms me up for the day ahead. Everyone washes their physical body and feeds their body every morning, but 97% of people will find an excuse about why they can not find the "TIME" to invest in a habit of feeding their MINDS!

This parallels the statistic that 97% of people are dead or dead broke by the age 65. I consider this particular daily habit of mine to be the driving force behind my ability to consistently maintain my intense focus on the journey of success and living a dream life.

Is it easy all the time? Of course not, but when it becomes a habit – you will do it! If you commit today to begin each morning warming yourself up for the day ahead by feeding your mental spirit, your entire life will change in a positive fashion very quickly. It is like driving a race car with the emergency brake on and you try to speed ahead, but you can’t move. You stay in the same location with your wheels spinning, burning up, making a lot of noise, but not going anywhere!

All it takes is to release the brake and you will fly towards your WHY in life! You need to review your current habits and ask yourself, “Would I recommend MY habits to someone I truly love and care about?” Your entire future lies in your daily habits —positive or negative. You have the most powerful force right now in your hands, the ability to decide what your habits will begin to be.



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Failure Means - You Are Almost There!

We all know as we progress towards the achievement of our goals and dreams that we will fail repeatedly, and then all of a sudden we will achieve our ultimate outcome! You must truly internalize the need to fail in life.

Most people fail more between the ages of 16-25 and then they don’t fail ever again in life, which means they never SUCCEED! At the age 25, the majority of people lose their steam and decide to live a “normal” life instead of designing a lifestyle for themselves and their families. I can tell you with conviction that I have failed numerous times in my life.

My parents used to say..."but John you went to college just go get a JOB!" As entrepreneurs, we all know that we never just go get any job, because whatever we do has our life-print on it, which represents our potential.

Here’s a couple of famous people that failed before they finally succeeded:

- A relatively unsuccessful marketer of restaurant equipment, he didn't sell his first hamburger until age 52. At a time when many people prepare for retirement, Ray Kroc built McDonald's from a handful of hamburger stands into the world's largest food chain.
- Walt Disney was fired by a newspaper for lacking ideas. He also went bankrupt several times before he built Disneyland.

The question that I have for you now is "Do you realize how excited you must be about your failures, because those failures ultimately become your successes?" As many of my MLM Boot Camp attendees have heard me say, "Experience is what you receive when you do not achieve what you desire."

I suggest that you put it on your desk where you can read this material everyday to remind yourself about Ray Kroc and Walt Disney and say to yourself, "What is MY story going to be?"

You need to fail in order to ultimately succeed in LIFE. In success language, failure means that you’re almost there. So, don’t give up!



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